Markecting Essay Example | Topics and Well Written Essays - 1500 words

Markecting - Essay Example hael Porter the Bishop William Lawrence University Professor at Harvard Business School has commented that any business and its standing at any point in time can best be evaluated through making it go through a value chain analysis. Best value can be defined as the difference between total revenues and total costs. The company that can maximize this difference is adding value. This difference can be enhanced in a better manner when the firm is aware of where its costs are high and where they are low (Schmitz, 2005). Thus, this model basically entails the breaking down of organizational activities into various small units and then assigning costs to each unit so as to determine the amount that it is costing the company. This calculation of costs is important because a company can then see where it can curtail costs and where a slight cost relaxation would not harm the value chain. Value chain activities take place in almost every organization. From buying the raw materials to the product design, from the product development stages to the distribution of the product, such activities are easy to identify. They have to be broken down into the smallest units possible, so that identification of those activities where cost curtailment would help can be carried out. From industry to industry, the activities will differ slightly (Miguel, 1996). For example, the hotel industry will have sub-activities within customer service such as room service and telephone services, whereas the advertising industry, which is the subject of discussion of this report, will have activities such as conducting research and creating advertising briefs. Through such a process of analysis, VCA helps companies in assessing their own strengths and weaknesses and then comparing them to the VCA of their competitors, as well as their own VCA trends seen over time. This comparison helps companies to decide upon their core competence and distinctive competence and to capitalize on those strengths,

Globalization_Integrative_essay Essay Example | Topics and Well Written Essays - 750 words

Globalization_Integrative_essay - Essay Example Robinson and Amartya Sen respectively. William Robinson argues, â€Å"Scholars and activists have tended to underrate the  universal nature of the dynamics involved in globalization that is redefining all the basic reference points of human community and social evaluation, and needs a modification of all existing patterns.   In the systemic dynamics which are driven by and that drives globalization, we are gradually witnessing an international conflict between capital and poor labor force in the South,  and  a labor force that is being proletarianised in the North. Robinson argues that this divergence is incubated via and worsened by technologically mediated novelties in capitalist production procedures that gradually discipline labor.  Disciplinary activities   comprise: threats of outsourcing; enforcing dynamics to terms of employment; employing technology and competence in production to drive down wages; privatization or attrition of social welfare; the employ of technology to supervise the work; and grad ually deflationary economic laws that attack standards of living for all-bar social elites. For Robinson, the means through which international capital is hatched out of state capitals in the global North is the main theme of globalization. He sees an effect in the capture by international elites of the state equipment for control in the global North and the effort to do so in the global South. He continues arguing in a  discussion paper  that in realizing the procedure of capitalism in its neoliberal phase, and in shaping reactions to it, it is critical to evaluate how  globalization is â€Å"a qualitatively new international stage in the on-going development of world capitalism†. This backs  Ellen Meiksins Wood’s view that we are living at a time when capitalism for ones has become a real universal system. Capitalism is worldwide also in the feeling that its logic – the logic of accumulation, profit-maximization, commodification, competition – has

Social Work Personal Values Essay

Social Work Personal Values Essay Values are part of my upbringing and play a big part in my life, as they underpin my thoughts and actions. As a social work student I need to question my personal values, beliefs and ethics as these will have a big impact on my behaviour as a professional. My personal values are congruent to the values of social work, which is the reason why I have chosen a career in a social care. This values are self determination to promote social justice, being caring and helpful toward others, truthfulness (honesty) and respect. Working in Residential and Care Homes further developed my interest in promoting social justice and social change on behalf of the service users. I understand, that as a social work student I need to act in accordance with the values, and ethics of the profession, recognizing how personal and professional values may conflict with the needs of diverse clients. VALUING DIVERSITY To value diversity means acknowledging my own prejudices, allowing people to be different and respecting these differences. Being raised in Poland, where 96, 7% of population is polish my upbringing was white and influenced my prejudice about people from other cultures. Due to lack of contact and knowledge I have made a preconceived judgment about other races. My social environment such as religion and culture has influenced me to behave in certain ways towards other people. My religion created a stereotype and prejudice about homosexuality. My beliefs would not accept homosexuality due to influence of the church on my attitude towards sexual orientation. Moving to England and changing my social environment made me realize how wrong those perceptions were. Living in multicultural environment made me aware of different cultures, religions, races, which helped me to change my attitude towards people from diverse backgrounds. I have made friends from different parts of the world what he lped me to enhance my understanding of different cultures and religions. I have learned how to accept and respect the differences. I understand and recognise that we living in a diverse society and that there is much to be gained by having a variety of people, with a variety of backgrounds, approaches, talents and contributions. DISCRIMINATION My experience with discrimination started when I moved to England in 2004. I was often subject to insulting racial jokes. The stereotypes about my culture and people along with labelling were very offensive and painful. The people with whom I have been working held hostile attitudes toward Polish people and culture. I was working in Bed and Breakfast where the majority of employees were English. My employer treated me differently than other employees. When allocating the tasks, she would often give me the most of them living the rest of the staff doing almost nothing. On one occasion one of the employees did not complete the given task and she said Let the Polish get on with this. She would not have dared to treat other employees the way she treated me. Probably she thought that she could get away with it because I did not know my rights and my English language was very poor. I found that experience very painful and could not understand why I was treated this way. Later on I have dis covered that it was a direct discrimination and it is against the law to be treated this way. There are a number of policies and legislations that could apply to my situation such as: The 1976 Race Relations Act, which makes it unlawful for an employer to discriminate against you on racial grounds. Race includes: colour, nationality, ethnic or national origins. ( www.direct.gov.uk) The Equality Act 2010 provides a new cross-cutting legislative framework to protect the rights of individuals and advance equality of opportunity for all; to update, simplify and strengthen the previous legislation; and to deliver a simple, modern and accessible framework of discrimination law which protects individuals from unfair treatment and promotes a fair and more equal society.( www.equalities.gov.uk) I could also use agencies such as Citizen Advice Bureau, which provides free advice to foreigners, and often offer a translator to provide information and advice on employment rights, including discrimination. ACAS is another organisation, which provides general information on employment rights and responsibilities. Being discriminated in the past made me realise how damaging the effects of discrimination can be. I have started to wonder why people discriminate against each other. On many occasions I have witness discrimination but due to lack of knowledge I was not able to challenge it and simply accept or ignore it. Last year on the Access Course I have developed a knowledge which helped me to understand why discrimination happens in society. I have learned different theories behind discrimination which helped me to understand its roots. Since then I have become more observant and started to reflect on my own actions and actions of others. Schon (1983) identifies two types of reflection. Reflection in action, which is thinking back on what we have done in order to discover how our knowing in action may have contributed to an unexpected outcome. We may do so after the fact, in tranquillity or we may pause in the midst of action (stop and think) (Schon,1987:26). Reflection -in -action is about challenging my assumptions, thinking again, in a new way about the problem that I have encountered. Reflection In Action is happening where we may reflect in the midst of action without interrupting it. Our thinking serves to reshape what we are doing while doing it (Schon, 1987:26). By observing others in my current work place I have identified negative experiences present in a Care Home based on feelings of discrimination and unfair treatment which was against my own values and believes. One of the examples of discrimination that I have witness was discrimination through the language. Working in a Residential Home as a carer I have noticed a member of staff using patronising and insulting language towards residents. I found that language very disrespecting and decided to challenge my colleague. I have realized that he held a negative attitude towards older people, as he regards to residents as dirty old woman, and call them as useless . I have explained to him that one day he also will be old and is that the way he would like to be seen. At this point my Manager came in and after explaining what has happen, the member of staff was asked to leave the premises. In reflection on this experience I have realized that people have different attitudes to aged population, which are different to my own attitude. Another observation involves a resident having negative attitudes towards black people. The resident would not allow a black member of staff to provide any kind of help or personal care. She would shout and swear using insulting language as soon as they entered the room. Because the majority of carers are black it is hard to allocate a white member of staff to help her. When asking her why she does not want a black member of staff she answered that she does not want blacks to help or touch her because they are dirty and useless. On one occasion when attending this resident I decided to challenge her perceptions about black people and called a new black member of staff to help me when giving personal care. I have explained to the resident that she is a new member of staff and she will only observe me. She accepted it but was not very happy about it. While working with resident I started to ask the girl questions, such as why she wants to work here and does she like her job. She respon ds that she was looking after her grandmother who passed away recently and has a lot of experience and that she enjoys helping other people. The resident was listening but did not say anything. I was hoping that she will change her negative attitude after spending some time with the black member of staff, after watching me having a positive interaction with her. Not being aware of the resident attitude the girl asked her if she would like her to do her hair because she used to do it very nice to her grandmother. The resident did not answer just sat on the chair and gave the girl a hair brush. On that stage I have left the room hoping that this experience will change her attitude and prejudice against black people. The resident now is being attended by black staff without any problems, and communicating in a respectful way. REFLECTION ON THE POLICIES OF CHALLENGING DISCRIMINATION IN MY WORK PLACE (JEWISH RESIDENTIAL HOME) The use of Anti Discriminatory practice at my work place is fundamental to the ethical basis of care provision, and equality legislation is crucial to the protection of service users dignity. It imposes particular responsibilities on public and service providers to avoid stereotyping and to respect service users diverse needs and cultural diversity. To challenge discrimination Jewish Care has put into place a written policies and procedures to deal with discriminatory behaviour and practice. CHALLENGING DISCRIMINATION AND OPPRESSION A starting point in challenging discrimination and oppression is having awareness of the different types and ways that discrimination and oppression can occur. Thompson PCS Analysis provides a clear and understandable method of consideration discrimination and oppression in the context of personal, cultural and societal levels. The process of empowerment is also crucial in challenging oppression. On a personal level we could empower individuals to take control over their lives, for example through enhancement of self-esteem and confidence. On a cultural level empowerment is concerned with becoming aware of ideologies premised on inequality. Discriminatory assumptions and stereotypes should be challenged in order to break down an oppressive culture. On a structural level empowerment involve abolition of structural inequalities from the structure of society. Education plays important role in challenging discrimination. By educating people to understand the causes and effects of discrim ination we can challenge traditional beliefs and practices concerning particular groups and promote equality, diversity, inclusion and tolerance. ANTI DISCRIMINATORY PRACTICE Anti discriminatory practice is an approach which seeks to combat discrimination and oppression, in terms of challenging all forms of discrimination and oppression from our own practice and practice of others (Thompson, 2006). As a social work student I need to develop further my anti discriminatory practice. To do so I have to recognise the significance of discrimination in peoples lives, especially in the lives of disadvantaged people. I also need to develop self-awareness and make sure, that my own action does not reinforce discrimination.

Essay on Swifts Gullivers Travels and Orwells 1984 :: comparison compare contrast essays

Swift's Gulliver's Travels and Orwell's 1984  Ã‚     Ã‚   Jonathan Swift's Gulliver's Travels and George Orwell's 1984, two of English literature's most important and pervasive political criticisms, have helped to mold world opinion by offering new viewpoints and attitudes, yet these two novels differ in their means of conveying their satire of human nature. Whereas Gulliver's Travels touches humanity with a humorous note and absurd situations, in order to reveal the public's hypocrisy and society's reprehensible behavior, 1984, in contrast to Gulliver's Travels, presents dismal and depressing circumstances which forebode a heinous future and threaten human existence.    On his quest to reveal the inconsistencies and follies of humankind, Swift first offers the readers an opportunity to laugh at themselves (disguised as a Lilliputians), yet later, the readers find these humorous portrayals underscored with scorching and harsh social and moral satire. Observing the Lilliputians struggle for power in the little wars that they fight, Gulliver laughs at what he considers a joke, but in reality he laughs at human beings and their petty disagreements as well as their obsessions. "There is a good deal of fun in Lilliput, and with Gulliver we are able to assume a certain superior detachment and amusement at the ways of the pigmies" (Davis 86). Another instance of entertainment for the bystander and reader occurs when the Emperor of Lilliput attempts to conquer the entire "world" (obviously not cognizant of a world much larger than his Lilliputo-centric sphere), and to overtake the navy of his mortal enemy. Still laughing and unsuspecting, Gulliver initially follows blindly during his stay, and completes all the tasks assigned to him, for he believes in the goodness of the princes. Not until Gulliver's disillusionment with the iniquity of the princes and emperor, and hence with human beings, does he refuse to follow orders. These initial feelings of blind trust seem comparable to the party members' unquestionable devotion towards Big Brother in the novel 1984. At the moment that the Emperor of Lilliput accuses Gulliver of treachery, Swift clarifies his satire, that the Lilliputians merely represent miniature humans. (Davis 87). Words, then, that the Emperor and his staff had previously used, such as "degenerate nature of man, the great laws of nature, the miseries of human life" break the mold of the Lilliputian world and apply universally to the state of all humans (Davis 90). This short-lived humorous storytelling, offers a glimpse at the ultimate misanthropic messages and subtleties, which underlie the novel.

Theories of Pyramid creation

The Egyptian pyramid construction theories range from simply outlandish to impossible. Almost all Archaeologist and some engineers take a stab at a theory sometime during their career. None have been proven and all are simply an educated guess. No one knows how the pyramids could have been built without today's heavy machinery. It seems Impossible for any group of men to move a 2. 5 ton block from the quarry to the construction site and then manage to lift Into the alarm to stack It precisely on top of each other without machinery and surveying tools. Doesn't It?In order to understand the size and magnitude of these pyramids, for example, the great pyramid of Gaza. This pyramid stood over oft tall and was the largest recorded structure in the world for over 3,800 years. It was made from roughly 2 be a mystery without modern day tools. Whoever built the pyramids employed a technology that far surpasses modern technology In most cases. Some say that present day engineers and architects are at such a complete loss as to how they were built and most admit they remain one of the most complex, sophisticated and receives built structures on earth.Some say that a select group of architects and engineers are at such a loss that they have turned to alien technology as the only possible answer. Theory; aliens built the pyramids, not man. People that believe this theory often base it on the fact that Egyptians had no knowledge of math or geometry and the fact that the pyramids align precisely with the constellation Orient's Belt. â€Å"Gaza consists of two almost equally tall pyramids and a smaller one which is only 53% of the height of the other two. The belt of Orion consists of two almost animally bright stars, and one with only 50% of the brightness of the other two.The smallest pyramid is the one which deviates from the diagonal, as does the dimmest star. † (Mohammad, 2013) It is also impossible to explain how the pyramid of Gaza is aligned perfectly with the m agnetic north pole since they had no use of a compass, especially since it had not even been vented yet. How can anyone explain how they moved such massive blocks of stone without the wheel, it also had not been vented yet. These all are interesting facts that say something out of this world helped theEgyptians build the pyramids, but the most astonishing one was when a reputable Egyptian Archeologist, Dry Ala Shaken told an audience that there might be some truth to the theory that aliens were involved in the construction of the great pyramids of Gaza. In a statement during an interview Dry. Shaken replied to a question from Mr.. Mark Novak that implied that there may be OF technology within Its structure with the following statement â€Å"l cannot confirm or deny this, but there Is something Inside the pyramid that Is â€Å"not of this world. † Dry. Shaken has failed to elaborate on is comment which leaves all of guessing. Michael Cohen, 2010) There are two theories close In similarity that most modern scholars believe to be possible, the external ramp theory and the Internal ramp theory. The first theory, the external ramp theory, Is based on the men pulling the large stone up a ramp that would Increase In height as the pyramid did. â€Å"Historians speculate that the stones were dragged up inclined ramps made of compacted rubble bonded and made slippery theory is it is believed to be impossible for the men to pull the stones up a ramp rater than 8% grade, this would mean the ramp would have to be over a mile long.There is not room, and there is not such a ramp on the Gaza plateau. Because the single straight ramp theory Just doesn't work many have opted for an optional ramp theory. The internal ramp theory combines both theories. It is believed that the bottom third of the pyramid had a single straight ramp that the blocks were dragged up. The internal ramp theory is based on the fact that the incline would never exceed 7%. This would be accomplis hed by building a ramp that wrapped the inside of the Truckee, similar to a spiral staircase.By using this method the blocks were pulled up the bottom 1/3 straight external ramp, they were then pulled inside and pulled up an internal ramp. It is believed that the reason there is not an external ramp in existence today is because it was categorized by using its blocks to create the top the 2/3 of the structure. This theory seems to be the best possible solution on how the pyramids were built, but it still doesn't explain how it was done with such precision and accuracy, which many believe will always remain a mystery.

Nazi Science and Nazi Medical Ethics Essay

In this history of science and medical ethics, one of the most controversial periods would probably be the 1930s and 1940s in Nazi Germany. We can jump outright into the conclusion that Nazi Germany was the breeding ground for scientific and medical breakthroughs which, no matter how grandiose, are questionable in term of ethics. We can readily suppose that Nazi Germany was the epitome of â€Å"medicine gone bad† during such years, with barbarism and cruelty existing alongside important scientific breakthroughs. The article of Robert Proctor entitled â€Å"Nazi Science and Nazi Medical Ethics: Some Myths and Misconceptions† presents a different perspective of viewing Nazi science and medical ethics. It opens our eyes to the reality that science under fascist Germany is â€Å"more than a narrative of suppression and survival† (Proctor, 2000, p. 337) and that we need to look at things in a different, albeit more complex, light in order to grasp that Nazi science â€Å"transformed but did not abandon ethics† (Proctor, 2000, p. 3337). To cite a few evidences, Germany at that time â€Å"was home to the world’s foremost tobacco-cancer epidemiology, the world’s strongest cancer prevention policy, or the world’s first recognition that asbestos could cause lung cancer† (Proctor, 2000, p. 339). Furthermore, there were also established ethical standards in science and the medical profession in Germany then (Proctor, 2000). For example, students in medical schools were required to enroll in medical ethics courses despite the fact that there was no organized study of medical ethics under the Nazi regime. In German journals, the obligations of doctors to the society, the state, and individuals are outlined. Clearly, these indicate that a distinction must be made between the total absence of ethics and the presence of evil ethics (Proctor, 2000). However, Proctor made it clear that the purpose of his work was not to rescue the Nazi regime and its brutal scientific experiments on unwilling victims. The world would never forget the ruthless human experiments of the likes of Karl Brandt and Herman Voss regardless of the scientific and medical breakthroughs that emerged from these experimentations. Proctor’s point was to emphasize that science and politics were closely related. Scientists and doctors were themselves drawn to fascism, and so they did not challenge common practices. Instead, they evidently served as accomplices in the goal of addressing Germany’s problems through surgical and medical means (Proctor, 2000). Overall, Proctor’s article is an interesting read especially for majority of us who hold stereotypes on Nazi Germany. Without a doubt, most of us are quick to judge at the state of science and medical ethics at that time since our common knowledge of the brutal Nazi regime is not only with reference to genocide but also the horrid use of humans in experiments. Although Proctor directly said that he is not in any way â€Å"cleansing† the image of the Nazi regime nor â€Å"balancing the historical record† (Proctor, 2000, p. 340), his work certainly motivates us to ponder deeper into the topic and set aside our conventional conceptions. This is so we can arrive at a truly rational and informed analysis and understanding of the issue. In summary, fascist Germany’s science and medical profession during the 1930s and 1940s deserve a second look beyond our original perspective that they embodied the height of brutality and unethical standards. Proctor’s clever presentation of the other side of the picture tells us there is certainly more than what meets the eye. As in everyday life, there are some things that need not be taken at face value and that the line demarcating the black from the white is more often than not blurred. In relation to Proctor’s work, we need to look further into the complexities of science and medical ethics during the Nazi regime. With this, we can conclude that fascism was not necessarily a detriment to the promotion of science at that time, which could even help us obtain a deeper understanding of how fascism succeeded as a political ideology and system of government (Proctor, 2000). Reference Proctor, R. (2000). Nazi Science and Nazi Medical Ethics: Some Myths and Misconceptions. Perspectives in Biology and Medicine. 43(3): 335–346.